EXCLUSIVE: Why John Abraham Doesnt Use Social Media
John Abraham is gearing up for the release of his latest film, The Diplomat. Amidst his busy work schedule, the actor caught up with Filmfare for a candid chat about his iconic films, his disciplined daily routine and more. He also shared his take on social media. In a world where being chronically online is unavoidable, John reveals why he doesn’t post from any of his handles.
John Abraham has ditched social media
In an exclusive conversation with Filmfare’s Editor-in-Chief, Jitesh Pillaai, John Abraham revealed, “I don’t have social media on my phone. My manager handles that. So, I do have handles. I don’t use social media because when I see Instagram after a long time, I don’t even have that app on my phone, but nothing has really progressed. In fact, the content has become worse than where we started.”
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He went on to detail how producers’ factor in social media and the audiences’ dwindling attention spans. “We’re scared. As producers, I know when we do films, we say ‘Oh my god. The audience is going to pick up the phone, and the whole cinema hall will light up. This scene is too slow. Let’s bombard it with background music just to hold their attention,” he explained.
“I think we’re not giving enough credit to our audience. They will come back. We always talk about being flippant. But they’re far more socially conscious,” he further shared.
John Abraham’s latest and upcoming projects
John Abraham’s The Diplomat releases in theatres on March 14, 2025. The film sees him star alongside Sadia Khateeb, Kumud Mishra, Sharib Hashmi, Revathy and more. He is also attached to star in Tehran alongside Manushi Chhillar, Rukmini Maitra, Madhurima Tulli and more.